Information, Education, and Communication (IEC) of the healthcare providers has a significant contribution to reduce the health related issues by generating awareness among the people, specially in the rural area. IEC raises awareness about the different diseases and the importance of seeking earlier treatment. It gives proper knowledge to utilize the facilities available in the remote area and also decreases morbidity of the rural people. Effective implementation of IEC gives result to bridge the gap between the relatively high levels of knowledge on healthcare facilities and comparatively low level of practice or avail the benefits of existing service. It may be achieved through the combination of education, information (knowledge based activities) and communication. The purpose of the study is to assess the impact of IEC on individual, families and community where people are taking responsibility for their own action through their own effort on health related issues.

Keywords: communication channels, rural community, IEC, India
Tuesday, April 19, 2016
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